AI readiness report · Payments
Klarna AI visibility report
Real scan of klarna.com · · one page, the homepage
Klarna's homepage scores 29 out of 100 (grade F) for AI readiness. Its strongest area is crawl access (100), and the biggest drag is token economics (0). The single most valuable fix, "serve your full content in the initial html", is worth about 44 points on its own.
Hidden from AI crawlers
100%
of the text people see only appears after JavaScript runs
Reading cost
157×
~230,377 tokens of HTML for ~1,471 tokens of content
Structured data
0
valid schema.org entities in the raw HTML
AI crawlers blocked
0 of 11
named AI agents shut out by robots.txt for this page
Six pillars
Where the points go
Each pillar is scored 0 to 100 by fixed rules and weighted into the total. How scoring works
What we found
What we would change first
- CriticalToken economics-88 pts
Reading this page costs an agent ~230,377 tokens for ~1,471 tokens of actual content, a ~157× cost multiplier (99% markup, scripts, and boilerplate).
~230,377 raw tokens vs ~1,471 content tokens, ~157× cost multiplier
- CriticalVisibility-80 pts
100% of the rendered page text is absent from the raw HTML that AI crawlers receive (267 rendered words vs 905 raw words). Content that requires JavaScript rendering is at high risk of being missed, truncated, or dropped by crawlers, and always costs more to process.
267 words rendered vs 905 words in the raw HTML, 100% only exists after JavaScript
- CriticalActionability-57 pts
63 of 66 unique rendered links have no equivalent href in the raw HTML, they only become followable after JavaScript rendering, so crawlers that skip it will miss them.
"Discover Klarna" → /international/ | "Investor relations" → https://investors.klarna.com/overview/default.aspx | "Corporate governance" → https://investors.klarna.com/governance/Governance-Oversigh… | "ESG" → https://investors.klarna.com/ESG/default.aspx | "Sustainability" → /i…
- CriticalActionability-20 pts
8 distinct call(s)-to-action exist only in the JS-rendered DOM, absent from the raw HTML, so agents working from the source are likely to miss them.
"open navigation menu", "show more", "en", "close icon", "klarna"
Person vs AI crawler
Text people see that AI crawlers do not
24 of 24 text blocks on the rendered page are missing from the raw HTML that GPTBot, ClaudeBot and PerplexityBot receive. A few of them:
- “Discover Klarna For Business Investor relations Corporate governance ESG Sustainability News About us Show more EN Continue in app Klarna international Klarna…”
- “English Österreich Deutsch België”
- “Nederlands Belgique Français Canada”
- “English Canada Français 中国”
- “中文(简体) Česká republika”
Fix plan
The fixes worth the most points
Ranked by how much each one alone would lift the score, as computed by the engine for this page.
- 01Serve your full content in the initial HTMLdev required+44
- 02Cut the token cost of reading this pagedev required+10
- 03Add structured data (JSON-LD) so agents get facts, not guesses1 hr+9
- 04Back 1 visible price(s) with Product/Offer structured data1 hr+3
- 05Add the missing basic metadata (OpenGraph tags)5 min+2
How this report was made
One automated scan of https://www.klarna.com/se/?grs=%2F&grr=empty on 3 October 2026, with the same engine (v0.3.0) as the free Siteiz scan. We fetched the page twice: as raw HTML, the way AI crawlers receive it, and rendered in a real browser, the way people see it. Scores are deterministic rules, not an AI opinion. Sites change, so this is a snapshot of that day. Methodology
How does your site compare?
Run the same scan on your own page. Free, about a minute, with your score and the fixes worth the most points.